Life is Better with Music (Bilingual)
Concept: We needed to launch the new Anghami (Spotify of the Middle East) bundle for the leading telecom provider in Lebanon. To do so, we chose typical everyday life moments and overlaid them with people’s favorite songs. highlighting how life is better with music.
Task: Conceptualization, bilingual tagline, and situational copy.
Agency: Wunderman Thompson (2016)
English Adaptation: “Hello, my neighbor”
Literal Translation: “The moon and us are neighbors”
English Adaptation: “Let it rain”
Literal Translation: “ Rain on us, life, for a more beautiful season’”