Samsung Galaxy - Superverse (Shorty Awards 2023 Shortlist)

Idea: To launch the new Samsung ZFold 5 and Tab S9, Samsung Galaxy partnered with SUPERCELL, one of the most popular mobile gaming companies, and hosted a one-of-a-kind cross-game event: Galaxy Battles Superverse. We tied the unique immersive experience of the new Samsung mobile devices to the immersive nature of the cross-game tournament, and called the event Superverse, inviting gamers to immerse themselves in a new world of gaming.

Task (linked above): Digital branding, video script, and award-entry script

Agency: The Marketing Store - Chicago (2023)

CD: JT Andexler; ACD: Emily Akins; CW: Ali Faraj; AD: Liz Formella