Poise - SM 2023 Calendar

Idea: Too many women who experience bladder leaks find themselves sitting on the sidelines. By focusing on these unique “trigger moments,” from occasions such as Back To School and Halloween, to social stereotypes and obstacles, we positioned Poise as the year-long hero that empowers women to live unafraid of leaks, and unapologetically so.

Task: Social media content for across 3 series: twisted dictionary definitions, trivia game, and funny trigger moments.

Agency: FCB Chicago (2022, 2023)

CD: Manuel Torres; Sr AD: Devin Hilgenkemp; Sr CW: Ali Faraj (2023 Calendar only)