Coca Cola - Sleek Can
Idea: In 2016, Coca-Cola was bringing the new sleek can to Lebanon with 25ml extra at the same price. We launched a mass campaign in Lebanese Arabic under the concept of "extending happiness.” The campaign incorporates both the new can's selling feature and the brand’s platform at the time ("open happiness”), thereby positioning the can as an enabler of longer, and better, experiences.
Task: Conceptualization and copy (print, outdoors, SM, and TVC).
Agency: Wunderman Thompson, MENA (2016 -2017)
TVC
Targeted Communication
These targeted ads expressed how customers can “extend” the moments and experiences they have; examples include:
Extend the weekend (beaches), extend the welcome (airports), extend the chit-chat (coffee shops), extend the game (sports), extend the moves (nightclubs)…
