What’s Under Your Skin?

Idea: Ray Design, a Lebanon/Dubai-based jewelry and design brand inspired from Arabic calligraphy Lebanese architecture and landscapes, is differentiated by its personalized jewelry and design products. We positioned each product as an intimate differentiating marker that reflect’s the person’s own self and enables them to show it and tell it at the same time.

Task: Conceptualization, slogan, website content (sample screenshots below)

Freelance