In two places at the same time
Idea: A.boutique is a Chicago-based brand, producing and selling clothing, accessories, and gadgets specifically targeting the Arab diaspora in the USA and Canada. For the launch campaign of the brand, “in two places at the same time” signified the multitudes of identities that diasporic subjects hold, carry, honor, and nurture across time and space.
Task: Online Launch Campaign: conceptualization, brand name and slogan, manifesto, SM teaser/revealer and content, and video idea/script.
Both the logo and the name “a.boutique” are inspired by the folkloric and culturally classic Arabic noun “abou” which means “the father of [someone].”
Freelance
Corporate Video (Website and IG)
Start Spreading The News #We_Will_Grow_On You
We're Coming out #We_Will_Grow_On You
Mustache Sally #We_Will_Grow_On You
Same Square. New Times. #We_Will_Grow_On You
Windy Change #We_Will_Grow_On You
The Coast is Clear #We_Will_Grow_On You
A New Wave #We_Will_Grow_On You